Brand Guidelines
Alana's in-house Brand Guidelines and Assets
The development of The ALANA Project as a sophisticated brand, aiming to operate in a DAC (Decentralized Autonomous Company) organizational structure with its diverse range of six development branches, presented a complex undertaking.
While our in-house team of talented designers contributed significantly to this endeavor, we sought the guidance and expertise of a trusted associate of Alana to provide invaluable assistance in finalizing the process and unifying all aspects of our brand.
In recognition of their invaluable contributions and completion of the final branding guide, The ALANA Project extends its sincere gratitude to the following individuals in their respective capacities:
Gonzalo Espinoza Mendoza | Branding Guide & Expert
Klaus Fleischhacker | Graphic Designer & UI/ UX Expert
Kirsty Milloy | Designer & Graphics Specialist
Stella Achenbach | Designer & Manager
Brand Guide
The ALANA Project Brand Guide serves as a comprehensive reference for our esteemed partners and collaborators, providing valuable insights into the appropriate utilization of our brand assets and colors. We kindly request that you download this guide to familiarize yourself with the prescribed usage standards before embarking on your respective applications.
Brand Assets
The distribution of our brand assets primarily centers around their core palette to ensure streamlined and effective dissemination. Should the need arise and align with the fundamental pillars of LEARN, CO-CREATE, and BUILD, we are open to providing additional colorful options for specific use cases. To request such variations, kindly reach out to contact@the-alana-project.xyz or communicate directly with your designated point of contact.
Core Palette Assets as PNGs
Core Palette Assets as SVGs
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